The Marketer’s Guide to Choosing The Right Social Media Tools

The Marketer’s Guide to Choosing The Right Social Media Tools

The Marketer's Guide to Choosing The Right Social Media Tools

There are always challenges that come up when running social media marketing campaigns.

These range from content creation to measuring your strategy’s effectiveness. The point is, you need tools to get the best possible results from social media. And you need these tools for various aspects of your activities.

However, choosing the right tool can be like picking a needle in a haystack. Especially if you don’t know what you should look for and which features you really need.

In this blog post, I’ll be talking about the considerations you need to make in different aspects of your social media campaigns before choosing a tool. Plus, mentions of tools that fit these criteria.

Also Read: 5 Best Paid Promotional Strategies to Skyrocket your Contents’ Success

Social media management

Even if you have a social media manager, having them wait online for new activities on your accounts is a waste of time. Because it will suck up time they can use for other profitable marketing activities.

In light of this, social media management is the solution. Your team members can carry out all their activities and improve productivity at your workplace.

Why you need a tool

Without a social media management tool, it’s almost impossible to manage your social media accounts effectively. A tool will allow you to monitor multiple social media accounts on a dashboard.

With a few hours weekly or minutes daily, you can schedule your posts and engage with followers trying to interact with your brand.

Features to look out for in a tool

Before picking a social media management tool, some factors you need to consider are:

  • Social media channels supported
  • Scheduling options
  • Engagement
  • Team collaboration features
  • Statistics
  • Reporting

A robust social media management tool you can use is SocialPilot. It supports all major social media channels and allows your team members to collaborate on your social media tasks.

socialpilot screenshot

Socialpilot Screenshot

You can assign different tasks to team members, schedule your posts ahead of time, and engage with your followers, all from one place.

Do you really need this tool?

A social media management tool is a must if you want to spend less time on social media, improve productivity, and results.

This type of tool is necessary for any social media marketing efforts because not only does it help you save quite a bit of time (from saving you from having to constantly switch between social media accounts to scheduling your updates, among other time-saving features), but they can also help improve your results: you’ll have more time for content creation, for engaging with users and it will allow you to understand what works and what doesn’t so that you can improve your strategies and campaigns.

Social media content creation

Creating text updates for your social media updates is easy enough to do. But today, your audience expects more than just text updates. They want visuals.

In fact, in a HubSpot study, 54% of consumers expect video content from businesses. This makes sense when you consider that visuals attract more engagement on social media than text.

Content Preferences and Trends Statistics

Source: Hubspot

Why you need a tool

Hiring a designer to make your images and videos is definitely the more expensive route.

You can go for the cheaper and more effective option by leveraging tools. They can help you create professional visuals at scale even with poor design skills.

Features to look out for in a content creation tool

To select a social media content creation tool, you should look for the following features:

  • Ease of use
  • Quantity and quality of templates
  • Access to quality media

For example, tools like offer huge libraries of video templates and the ability to import your own videos for editing or using stock footage from their library:

Wave Video Screenshot

Do you really need these tools?

Visuals have become integral to social media posts, so you need tools to create visuals regularly.

These types of tools allow you to easily create visual content yourself, on a consistent basis, without skimping on quality.

Social listening

Can you keep track of what people are saying about your business online? Or about your industry?

Unfortunately, most people won’t tag your account while talking about your business. And in 96% of cases where social media users mentioned businesses without tagging them, they got no response.

Likelihood of response by brands to comments on twitter statistics

Source: Brandwatch

Through social listening, you can find potential leads, disgruntled customers, and other mentions that can help you serve your audience effectively.

In most cases, you should monitor your business, competitors, and industry mentions.

Why you need a tool

Using a social listening tool will help you find your business and other relevant mentions you can act upon. This tool will alert you and you can even engage with these users from the tool’s dashboard.

Not to mention, social listening also helps you better understand your audience, including what channels they use, where they’re from, what topics they talk about, what content they like and share and which influencers they follow and engage with.

Features to look out for in a tool

If you’re going for a social listening tool, you should consider the following features:

  • Channels monitored
  • Frequency of updates
  • Influencer identification
  • Alerts
  • Reporting

Do you really need this tool?

If you just want to track your brand mentions, your social media management tool can do this (just make sure it has a monitoring feature). But if you want to set up more complex searches, perform research, collaborate with influencers and make sure that you’re tracking all channels, then it’s definitely worth investing in a listening tool.

Social media analytics

How do you know your social media strategy is effective? By getting important data relevant to your key performance indicators (KPIs).

Of course, you’ll need different metrics for different social media campaigns and goals.

From the metrics you obtain during a campaign, you can adjust your strategy to achieve better results in the future.

Why you need a tool

As much as you want to try, there are some details that are impossible to obtain manually.

But with a social media analytics tool, you can get extensive analytics of various aspects of your social media campaigns.

This will help you understand whether you’ve reached your objectives and also to see what works and what doesn’t. You can then use this information to improve your campaigns and generate better results in the future.

Features to look out for in an analytics tool

For a social media analytics tool, you should consider if it has the following features:

  • Channels supported
  • Statistics provided
  • Alerts
  • Reporting

Do you really need this tool?

If you run many campaigns and want to keep track of the results, you definitely need a social media analytics tool. For basic statistics like retweets, reshares, comments, etc. you can get it on your social media management tool. But if you want to really understand how your campaigns are performing, a professional analytics tool will provide a lot more information and value.


Choosing a social media tool is an important investment. And you want to get it right.

Consider these factors when about to pick a social media tool for any aspect of your social media campaigns. You should also leverage free trials to determine if a tool is suitable to meet your needs.

It only takes a little time to do due diligence on these tools. Picking the right tools though could lead to a significant boost in your social media results.